First licensing company opens door to more foreign brands in India

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NEW DELHI -- Australia's Lee-Walsh Licensing forged a joint venture with New Delhi-based Exsin India to launch an array of foreign brands in India through the country's first licensing company.

Upscale labels such as Beverly Hills Polo Club, Gasoline and Hang Ten are among a range of apparel, stationery, hair care, ceramics, footwear, homeware and gift items that will be sold in India through sub-licensing by Licensing Plus (India), 60% owned by LeeWalsh and 40% by Exsin.

"We plan to make available the world's best brands for an Indian customer," G.P. Singh, director of Licensing Plus, told reporters in New Delhi.

Lee-Walsh is currently the license-holder of many big-ticket brands and allows marketers elsewhere to manufacture these products under a sublicense in return for royalties.

However, the alliance still awaits final approval for its plans from the Indian Ministry of Industry's Foreign Investment Promotion Board in New Delhi. It's already received approval from the Reserve Bank of India.

Copyright April 1998, Crain Communications Inc.

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