Lifesavers opens a candy stand

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Lifesavers Co. on Wednesday launches, featuring a variety of Shockwave games and digital magazines. Among the games on the site are "Waterpark Pinball," a basketball game and a TV trivia game; all the games were designed by Skyworks Technologies. While some marketers--notably Levi Strauss & Co.--have decreased the emphasis on entertainment in their sites, Lifesavers believes the strategy still has legs.

Copyright March 1997, Crain Communications Inc.

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