Lifetime, link

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Lifetime Entertainment Services, New York, is joining with Networks, San Mateo, Calif., in an equity and promotional deal. Lifetime agreed to take a 4.6% stake in, while will purchase $10 million in advertising from Lifetime Television over three years. The alliance links Lifetime with and Hearst Magazines, which already has a major stake in

Copyright September 2000, Crain Communications Inc.

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