Lincoln Mercury may turn off 'Imagine TV'

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Lincoln Mercury Co. will launch a new brand campaign concurrently with the intro blitz for the remodeled 2000 Sable this fall. Mercury may abandon the umbrella "Imagine TV" theme, which debuted in fall '97. General Marketing Manager Jim Rogers told Advertising Age last week the format may be too irreverent and humorous for the target. Y&R Advertising, Irvine and San Francisco, handles.

Copyright April 1999, Crain Communications Inc.

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