Lincoln rolling out used car program

Published on .

After a pilot program in four markets this summer, Ford Motor Co.'s Lincoln brand starts a national rollout of its factory-certified used car program by expanding to four other states and the Southeast Dec. 9. Detroit shops Young & Rubicam and sister shop Wunderman Cato Johnson are handling, as well as for a separate dealership-certified program for Lincoln and Mercury vehicles. J. Walter Thompson USA, Detroit, is doing Ford Division's program, now rolling out in the Southeast and nationally in spring.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: