LinkExchange nets $3 mil in new financing

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LinkExchange, an ad network for small Web sites, received $3 million in financing, with Sequoia Capital as the lead investor. The LinkExchange network, comprising more than 100,000 Web sites, offers small and medium Web sites the ability to promote themselves for free. It also sells paid advertising to businesses. Member sites participate by showing ads for other members and for paying sponsors.

Copyright May 1997, Crain Communications Inc.

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