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NEW YORK-Supervision of Advertising Age's news-gathering operations is gaining additional depth with the promotion of Dan Lippe to news editor. Mr. Lippe will report to Managing Editor Melanie Rigney, who previously held the title of managing editor/news.

The move stems from the expanding deployment of the weekly publication's editorial staff. In addition to its Ad Age responsibilities, the staff produces daily fax, radio, Prodigy online and place-based newswire editions. It will also be adding other information-content services, said Fred Danzig, editor.

Mr. Lippe joins a news desk supervisory team that also includes Executive Editor Steve Yahn; Executive Editor/Features Larry Edwards; Editor-Interactive Media & Marketing Scott Donaton; and Deputy Editor Lawrence E. Doherty.

In another change, Bradley Johnson has been named Los Angeles bureau chief.

Ms. Rigney, 38, joined AA in 1987 as a copy editor; she was promoted to news editor in January 1993 and managing editor/news earlier this year.

She previously spent nine years as an editor and reporter with United Press International in South Dakota, Nebraska, Wisconsin and Illinois. She received a bachelor of arts degree with honors from South Dakota State University ('77).

Mr. Lippe, 40, joined AA as a copy editor in 1984 and was promoted to copy desk chief, a position he retains, in 1987. Earlier, he served with Crain Communications Inc.'s Modern Healthcare as copy editor. He served at daily newspapers and the ABA Journal from 1978 through 1981.

He has a master's degree in journalism from Marquette University ('78) and a bachelor's degree in English from Regis College ('75).

Mr. Johnson, 32, interned at AA in the summer of 1982 and returned in '89 as a Los Angeles-based reporter. He had been a business writer with the Greensboro (N.C.) for five years.

Mr. Johnson has a bachelor's degree from Northwestern University's Medill School of Journalism, with a concentration in economics. He succeeds Cleve Horton, who left AA to pursue free-lance writing.

Also, Jeffery D. Zbar has been named a staff correspondent, covering the Southeast U.S. and Latin America from his office in Hollywood, Fla. Mr. Zbar has written for a wide variety of local and national publications, including the Fort Lauderdale Sun-Sentinel, The Miami Herald, and Outside and South Florida magazines.

Mr. Zbar, 30, received a bachelor of science in journalism from the University of Florida ('86).

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