Livestrong Unveils New Logo in Attempt to Move Beyond Lance

Foundation Exec Urges Members to Continue Their Support

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The Livestrong Foundation has unveiled a new logo as part of a rallying cry for members to continue to support the organization and help it emerge unscathed from the Armstrong doping scandal.

The updated logo -- which was unveiled by Exec VP-Operations Andy Miller at the annual Livestrong "State of the Foundation" address Thursday -- is a visual change that focuses on the "Foundation" rather than the man behind it, disgraced cyclist Lance Armstrong.

Livestrong said that the logo tweak follows a legal name change to the Livestrong Foundation. In his speech, Mr. Miller noted: "The change is subtle but it is substantive. The positioning of the bars suggests forward and dynamic movement."

He added that the logo underscores the Livestrong ethos, and is a "natural next step" in the foundation's evolution. "Thousands of people and many critical programs are the 'Foundation' beneath that ethos," he said. "We believe that while changing our mark is a small act, it's a natural step in our evolution and a step towards becoming more us, more clear and doing more work.

Along with the change, Mr. Miller also put told the foundation and its members that they must not hunker down in the face of the crisis, but keep the momentum going.

During the address, Mr. Miller said that collectively, the organization, its supporters and its critics have reviewed the past year and asked where the foundation could go. Mr. Miller also highlighted the successes the foundation has had -- most notably, passing the 2.5-million-served milestone.

He urged people to continue supporting the group, reminding them that it's mission remains separate from Mr. Armstrong and the scandal. "We didn't do it for Lance. We did it for our loved ones. Our husbands, wives, mothers, fathers, brothers and sisters. We did for our children. We did it for our friends and neighbors. We did it for ourselves," he said. "'Will the Livestrong Foundation survive? Yes. Absolutely, yes."

A full transcript of the speech, which outlines the way forward for the Foundation, can be found here.

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