Local agencies scoop Aussie ad awards

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SYDNEY -- Samuelson Talbot & Partners, a mid- sized Melbourne agency with $40m in gross billings and income of $8m last year, has been chosen Australasian Advertising Agency of the Year by leading industry magazine B&T, the first homegrown agency to take the title since 1991.

The award is judged on an agency's financial and creative performance. Last year Samuelson won Dun & Bradstreet's Victorian Business Award with the highest possible "dynamic risk score" of 5.0. The ad industry average is 1.9.

In an industry dominated by large Sydney-based multinationals, local agencies took five of the top seven acolades. The only successful internationals were M&C Saatchi, top in New Zealand, and George Patterson Bates' subsidiary AdTown, for New South Wales.

"There's been a strong resurgence in Australian- owned agencies with quite a few from the lower end of town pulling in big accounts," said Tony Burrett, B&T's editor. State winners are: Jarvis Fielding & More (Queensland); Killey Withy Punshon (South Australia); Marketforce (Western Australia); Every One An Original (Tasmania).

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Copyright December 1996, Crain Communications Inc.

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