The tool allows advertisers and marketers to create customized, branded players that deliver rich media across all platforms, including wireless devices. The product is geared toward several indiustries, such as soft-drink makers, airlines and movie studios, where a unified look and brand message is needed across all platforms.
LockStream is backed by companies such as AOL Time Warner, Artisan Entertainment and ING Barings. -- Adrienne Mand
Copyright July 2001, Crain Communications Inc.