Logan's picks agency

Published on .

Logan's Roadhouse, Nashville, Tenn., tapped Fricks/Firestone, Atlanta, for its $4 million to $5 million account. The work for the steak chain was awarded without a review, sparked by an unsolicited pitch letter, said agency President John Fricks. Gish, Sherwood & Friends, Nashville, previously handled.

Copyright August 1998, Crain Communications Inc.

Most Popular
In this article: