Creative remains notable, especially when compared with competitors, though not necessarily against Goodby's own archives. The agency ended the year beating TBWA/Chiat/Day in a creative shootout for the $10 million Wall Street Journal account. Overall, billings were flat at $400 million.
Internally, Goodby is growing up, finally curing its technophobia by building a new interactive unit. Even as the agency ages, it manages to refresh the talent upon which its reputation is built. But young, hip talent isn't the only consideration. In 1999, parent Omnicom Group contracts with five agency founders