Lowe and APL to merge under IPG umbrella

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Interpublic Group of Cos. will merge Ammirati Puris Lintas with Lowe & Partners Worldwide, as expected to create Lowe Lintas & Partners Worldwide. Frank Lowe will become chairman-CEO to lead the newly created entity, which would rank fifth in the world with $1.03 billion in gross income, according to 1998 Advertising Age data. In a bit of a surprise, Michael Sennott, currently vice chairman of IPG's McCann-Erickson Worldwide, will take the second spot as deputy chairman. At the same time, Martin Puris, chairman-CEO and chief creative officer of Ammirati, has resigned from both the agency and the board of IPG. Mr. Puris said in a statement that he's an entrepreneur at heart, and the move gives him a chance to pursue his fascination with the Internet. Other executives on the new board are Jerry Judge, president of Lowe & Partners Worldwide, who becomes president; Adrian Holmes, chief creative officer at Lowe & Partners Worldwide, who keeps the same title; and Lee Garfinkel, chairman-chief creative officer at Lowe & Partners U.S., who will take on similar responsibilities. Mr. Lowe said the company would not make any further statements until it's decided what will most benefit the clients of both agencies.

Copyright October 1999, Crain Communications Inc.

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