Lowe appoints new global account man to UDV brands

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LONDON -- Lowe & Partners Worldwide appointed Rae Burdon to the newly created position of worldwide account director on its UDV international drinks business.

Mr. Burdon was previously deputy managing director of McCann-Erickson, London, and before that worked at Saatchi & Saatchi as group account director on business including Hewlett Packard, Allied Domecq and 3i.

Lowe agencies handle the Smirnoff, Baileys and Malibu brands for Diageo-owned UDV in almost all of its major markets following the recent assignment of Baileys and Malibu in the U.K. to Lowe Howard-Spink, London. Lowe also works on the Sheridans and Godet brands for UDV, having first been awarded Smirnoff internationally five years ago.

Mr. Burdon will be based in London in his new role, in which he will be responsible for the creation and implementation of brandbuilding campaigns for the UDV brands handled by Lowe and for the use of network resources on a global basis.

Copyright May 1998, Crain Communications Inc.

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