Enity to Help Build Ties Between IPG Partnership Agencies

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NEW YORK (AdAge.com) -- Lowe Worldwide is exploring the creation of an entity whose working title is "Lowe Logic," intended to build stronger ties between Lowe and other Interpublic Group of Cos. agencies including Initiative Media, Zipatoni and DraftWorldwide.

The entity, according to knowledgeable executives, despite its working title likely will not be part of Lowe, but would be adjacent to it within Interpublic's Partnership silo, which houses the aforementioned agencies.

"Whatever we do, I hope it will be about more than just doing integrated solutions," said one senior executive familiar with the plans.

Steve Harty, former president of Omnicom Group's Merkley Newman Harty, New York, said he has met with Lowe executives to discuss the possibility of running the still-in-its-formative stages operation, but had no further comment.

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