Lowe wins Baileys in Australia

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SYDNEY--United Distillers & Vintners Australia has appointed Lowe Hunt & Partners, Sydney, to handle above-the-line advertising for Baileys Irish Cream liqueur. In January, the Diageo subsidiary awarded Lowe Hunt & Partners the Smirnoff vodka brand. Baileys is the leading liqueur brand in Australia. The milk used for the whisky-based drink accounts for 4% of total milk production in Ireland.

Copyright March 1999, Crain Communications Inc.

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