Lowe wins Brazilian lottery games account

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SAO PAULO--Brazilian online games and competitions site Fulano.com.br has appointed its first advertising agency, Lowe Brazil, to handle an initial $1.5 million campaign. Since its launch last July, Fulano.com.br, created by the brothers Rogerio and Patricia Silberberg, has attracted 230,000 contestants.

Copyright March 2000, Crain Communications Inc.

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