LVMH readies sunglasses, watch shops

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Luxury goods marketer LVMH Moet Hennesy Louis Vuitton, parent of makeup retailer Sephora, will launch two U.S. retail concepts in November, a watch store called Synchrony and sunglasses retailer Solstice. Both stores will use the same marketing strategy as Sephora, which entered the U.S. in 1998 and initially used events and public relations efforts.

Copyright September 1999, Crain Communications Inc.

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