Lycos, Blockbuster, Sprint launch promotion

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Lycos and Blockbuster Entertainment Group formed a co-branded navigational site that focuses on entertainment news and information. The site is part of a joint promotion by Sprint Corp. and Blockbuster to give away free Sprint Internet Passport software at 3,200 Blockbuster stores. The software provides direct access to the new Lycos site as well as a link to Blockbuster's home page.

Visitors to the site can access reviews of top Web sites, as well as search for pictures and sound files available on the Web. The site also allows users to find the Blockbuster store nearest them. Sprint on Friday launched a campaign to advertise the Blockbuster promotion. J. Walter Thompson, San Francisco, handles. Sprint earlier this year formed an alliance with Blockbuster parent Viacom.

Copyright November 1996, Crain Communications Inc.

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