Lycos: Protector of the children

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Lycos on Thursday proposed a list of 20 child-safe advertising guidelines for the Internet, a reaction to a Philadelphia federal court's ruling to block Congress's legislative curbs on "indecent" material on the Net. The guidelines pertain to products and services primarily used by children, for advertising appearing within or near children's content. Some guidelines include: Advertising may not glamorize, distort or exaggerate the use of a product; children shall not be directed to purchase or ask a parent to purchase a product; ads designed to confuse or mislead children are unacceptable; and no advertising appealing to superstition or the "luck-bearing powers" will be accepted.

Copyright June 1996 Crain Communications Inc.

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