Lycos taps Hill, Holliday for $30m account

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Lycos, Waltham, Mass., has awarded its estimated $25 million to $30 million account to Hill, Holliday, Connors, Cosmopolous, Boston. The other contender was Deutsch, Boston. Hill Holliday Chairman Jack Connors sits on the Lycos board. The Internet account had been at Bozell, New York, until spring. Lycos, which last week ranked No. 4 in Web traffic, according to Nielsen/NetRatings, agreed in May to be acquired by Spanish Internet company Terra Networks.

Copyright July 2000, Crain Communications Inc.

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