New Lysol bowl cleaner will roll out

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Reckitt Benckiser will roll out Lysol Foaming Brushless toilet bowl cleaner in September, with an estimated $8 million in TV and print ads from McCann-Erickson Worldwide, New York, breaking in November. The entry, formulated for daily cleaning much like daily shower cleaners, is similar to a brushless entry by S.C. Johnson & Son's Vanish brand launched earlier this year.

Copyright August 2000, Crain Communications Inc.

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