Asked about the results, David Kershaw, one of the agency's founding partners, said that since September 1995 the agency has been trading at a profit every month, which will be reflected in the 1996 results. He says the 1995 loss reflected the agency's start-up costs.
"All in all we're very pleased. It's refreshing that the only shareholder we are answerable to is ourselves," Kershaw says, in a direct reference to David Herro, the fund manager at Saatchi & Saatchi PLC shareholder Harris Associates, who led the coup against Maurice Saatchi.
Copyright January 1997, Crain Communications Inc.