M&C Saatchi wins New Zealand tourism

Published on .

M&C Saatchi, Auckland, was tapped for the $50 million New Zealand Tourism Board account, following controversy surrounding the tenure of previous agency Saatchi & Saatchi. Saatchi lost the account in March amid reports of government interference in the autonomous tourism board.

Copyright April 1999, Crain Communications Inc.

Most Popular
In this article: