Macromedia opens Internet dance club

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Macromedia today opens a virtual dance club on its ShockRave entertainment site, where visitors can control animated dancers to the beat of Big Bad Voodoo Daddy, the neo-swing Big Band. The section launches without ad sponsors, but VP-General Manager Steve King deadpans, "Everything is an advertising opportunity. We have no editorial integrity."

Copyright July 1998, Crain Communications Inc.

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