Magazine ad page growth slows in Nov. to 2%

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November ad pages in consumer magazines totaled 21,466.8, up 2% compared with a year ago, Publishers Information Bureau reported. Though still showing gains, the growth rate is decidedly slower than it was throughout most of 1995, with growth of 6.3% reported through October. Computer and food remained strong in November, growing 35.9% and 24% respectively in revenue compared with a year earlier. Year-to-date, ad pages totaled 190,010, up 5.8% from the year ago period; ad revenue was $9.2 billion, up 12.7%.

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