Magazine ad pages up 1.6% for first 8 months of '99

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Magazine industry ad pages were up 1.6% for January through August 1999, according to the latest figures released by the Publishers Information Bureau. The top category for the eight-month period was apparel and accessories at 2,035 ad pages, 11.6% below the total for the same period a year earlier. Automotive, food, financial, insurance and real estate, retail, and travel categories all posted gains, while direct response, technology, toiletries and cosmetics were down.

Copyright September 1999, Crain Communications Inc.

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