Animal Fair Media, New York, will launch Animal Fair
, a new publication for pet owners, in November. The company will also debut a content and e-commerce Web site. Both will feature celebrity interviews, veterinary advice and the latest animal products. Advertisers already on board include RCA, Absolut, Columbia Records, Ralph Lauren, Evian, Loews Hotel and Alfred Dunhill.
Copyright August 1999, Crain Communications Inc.