Magazines post ad-page decline for January

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Giving further weight to concerns over a slowing economy, magazines' ad pages posted an overall decline in January from last year's results. Totals released by Publishers Information Bureau showed an overall drop of 0.8%. Newspapers' Sunday magazines fared even worse, dropping 8.9%. The two largest ad categories had strong showings, as technology notched ad-page gains of 10.1% and automotive--which posted an overall loss in 2000--turned in a solid 5.9% gain. But double-digit drops were recorded by the media and advertising category (down 12.4%), retail (down 21.9%), financial (down 10%), and toiletries and cosmetics (down 15.3%). Hachette Filipacchi Magazines' Premiere posted the single biggest loss by any magazine, with its ad pages dropping 68%.

Copyright February 2001, Crain Communications Inc.

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