Mags Up

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Consumer magazine ad linage in July reached 13,768.8 pages, up 2.2% compared to a year ago, according to Publishers Information Bureau. The gains were paced by a 63.7% gain last month from the seventh-largest category, drugs & remedies, which tallied $47.7 million in ad revenues, and a 48.8% increase in apparel and footwear, which reached $21.4 million. Top category remained autos, which turned in a 32.1% gain to $117.7 million for July. Revenue declines were posted by direct response, which tumbled 7% to $63 million, and foods, down 6.7% to $48.9 million. Among the top 10 ad-producing magazines, People continued to set the pace with a 16% rise year-to-date to 2,021 ad pages, including a 19.7% rise in July.

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