Mainstay Funds account to FM&P

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New York Life hired Frierson, Mee & Partners, New York, to handle approximately $10 million in consumer advertising for its Mainstay Funds mutual fund family, said executives close to the review. A spokeswoman for Frierson Mee would not comment. M&C Saatchi, New York, and Tierney & Partners, Philadelphia were the other finalists in review, handled by Geduldig & Ferguson, New York.

Copyright November 2000, Crain Communications Inc.

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