Major advertisers cave to pay demands of SAG/AFTRA, unions say

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The commercial actors unions claim TV production companies and other intermediaries representing more than 30 major advertisers have caved into union demands--for the short term--by signing the unions' interim agreement.

The agreement permits advertisers to use union on-air talent, but at higher rates than the previous contract, which expired May 1. Five of the top 10 advertisers--General Motors Corp. (GMC), Philip Morris Cos., Ford Motor Co. (Ford, Lincoln-Mercury, Volvo) DaimlerChrysler (Jeep), and PepsiCo (Pepsi)--have produced commercials under these agreements of the Screen Actors Guild/American Federation of Television & Radio Artists, according to the unions.

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Copyright July 2000, Crain Communications Inc.

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