Three make Kellogg short list

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Kellogg Co., Battle Creek, Mich., shortlisted three agencies to possibly add to its roster: Martin Agency, Richmond, Va., and Ammirati Puris Lintas and BBDO Worldwide, both New York. Lowe & Partners/SMS and Grey Advertising, both New York, were dropped , and Y&R Advertising, New York, had already left the review citing a conflict with client Kraft Foods. Kellogg plans to add one shop to its $400 million general market roster, which now includes Leo Burnett USA, Chicago, and J. Walter Thompson USA, New York.

Copyright September 1998, Crain Communications Inc.

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