Management consultant breaks first ads

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Management consultancy A.T. Kearney, Chicago, Jan. 26, breaks a branding campaign, the first effort in its 75-year history. Print ads from McCon-naughy Stein Schmidt Brown target CEOs. The advertising will run in financial publications, and the campaign also will include art events nationwide and a sponsorship of a new Public Broadcasting Service TV program, "CEO Exchange,'' debuting in February.

Copyright January 2000, Crain Communications Inc.

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