Mapquest taps Lowe Lintas for $15 mil account

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Internet digital map provider Mapquest has chosen Lowe Lintas & Partners Worldwide to handle its $15 million account. Other finalists in the pitch were DDB Worldwide and Y&R Advertising, New York. Lowe will handle direct, interactive, business to business and consumer advertising.

Copyright November 1999, Crain Communications Inc.

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