March campaign for Vaseline

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Chesebrough-Pond's USA, Greenwich, Conn., in March will launch the sixth annual "Skin Awareness Month" program in support of its Vaseline brand. The $6 million-plus effort will include a "living laboratory" research study; in-store displays; an 800-number consumer hot line; dermatologist referrals and ads in Family Circle, Woman's Day, Reader's Digest, Good Housekeeping, Better Homes & Gardens and TV Guide. McCann-Erickson Worldwide, New York, handles.

Copyright February 1997, Crain Communications Inc.

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