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GREENVILLE, S.C.-Douglas Greenlaw, 49, has been named Multimedia's new president-CEO.

Mr. Greenlaw had been chairman-CEO of the Ventures Division of Whittle Communications, Knoxville, Tenn., where he developed a variety of new-media enterprises, including Coca-Cola Co.'s "Big TV" and Coors' Silver Bullets women's baseball team.

He will oversee a diversified media company and an entertainment division that produces leading talk shows including "Donahue," "Sally Jessy Raphael" and "Rush Limbaugh, the Television Show."

Mr. Greenlaw succeeds Walter Bartlett, who recently retired.

Other people moving:

James C. Dowdle to exec VP, a new post at Tribune Media Operations, Chicago, from president-CEO, Tribune Broadcasting. The new subsidiary also will give Mr. Dowdle oversight over Tribune Co. newspapers, broadcasting and entertainment, including baseball. Also to new posts in the major reorganization: Joseph Cantrell to exec VP, Tribune Publishing, from president, Daily Press, Newport News, Va.; Dennis J. FitzSimons, to exec VP, Tribune Broadcasting, from president, Tribune Television. Both report to Mr. Dowdle. And: Robert D. Bosau to exec VP-general manager, Tribune New Media, from VP-administration, Tribune Publishing, from which the new unit was separated.

Sharon Studer, 43, to VP-new ventures, a new post at Knight-Ridder, Miami, from partner, KPMG Peat Marwick, London. Ms. Studer will help Knight-Ridder explore business opportunities in electronic information delivery.

Michael Marchesano, 38, to president, BPA International, New York, from exec VP. He succeeds Joseph Foley, 65, who's retiring.


ATLANTA-In an effort to do away with what was described as everything wrong in the advertising business today, the Joey Reiman Agency has eliminated all departments.

Ten employees lost their jobs, and five color-coordinated service groups, each to serve no more than three clients, were created.

"The old days are over," said CEO Joey Reiman. "This new horizontal structure using teams dedicated to the client is the end of the advertising agency business as we know it."

He said the team approach may also bring down client costs.

The changes have left Creative Director Joel Harrison, Media Director Julie Bayley and Account Services Director Brad Taylor without jobs.

However, in appointments to new posts, Chief Financial Officer Fred Raimer has been named exec VP-director of operations; former Bozell South President Roger Milks has been appointed VP-global strategist; and former Fahlgren Managing Director Regis Napolitano has been named media development director.

Other people moving:

Thomas A. Mooth to chief operating officer, a new post at Trone Advertising, Greensboro, N.C., from exec VP.

Paul Hammersley, 32, to exec VP, a new post at the Lowe Group, New York and London, from head of client services and new business as well as senior VP-North America.

Johnny Thompson to exec VP, a new post at the Rowland Co., Minneapolis, from the same title at Himle Horner, Bloomington.

Purshottam Nair, 47, to senior VP, a new post at Everest Advertising, Bombay, from media director.

Ken Hines, 39, to senior VP-group creative director, a new post at the Martin Agency, Richmond, Va., from VP-senior copywriter.

Fred W. Wolter Jr. to senior VP-account director, D'Arcy Masius Benton & Bowles, St. Louis, from VP-account director. He assumes direction of the Anheuser-Busch international business, formerly led by Exec VP-Strategic Planning and Business Development Glenn Tintera, who retired.

Kurt Kulas, 33, to senior VP-associate director of broadcast production, Young & Rubicam, Detroit, from senior VP-executive producer, W.B. Doner & Co., Southfield, Mich. He succeeds Susan Hillinan-Catallo, who left. To new posts: Jim Stano, 41, to VP-regional creative director, from VP-creative supervisor, D'Arcy Masius Benton & Bowles, Bloomfield Hills; Mark Reichard, 35, to VP-regional creative director, from creative director, Fulton & Maine, Rockford, Ill.

Maureene Hay to VP-media director, Chuck Ruhr Advertising, Minneapolis, from media director, Davis, Ball & Colombatto, Los Angeles. She succeeds Pat O'Donnell, who left.

Frank Mantero to international development director, a new post at Tortorici & Co., Atlanta, from interpreter for AT&T and research assistant at the Carter Center at Emory University. Also: Katy Giges to international research associate.


MINNEAPOLIS-Geof Rochester has been named senior VP-marketing for Radisson Hotels International, from VP-marketing.

Mr. Rochester becomes the company's most senior marketing executive, managing Radisson's domestic and international marketing activities.

He succeeds Tom Storey, exec VP-sales and marketing, who resigned to pursue other interests in the hotel industry.

Other people moving:

Alfredo Gangotena to president-chief executive, PolyGram France, Paris, from VP-marketing, Euro Disney, Marne-la-Vallee, France. He succeeds Gilles Paire, now in an undisclosed London post.

Steve Cone, 44, to exec VP-director of corporate marketing, a new post at Key Corp., Cleveland, from senior marketing officer, Citibank, Chicago. Mr. Cone formerly headed direct marketing at American Express Travel Related Services Co. and was chairman of Epsilon, an AmEx-owned database management company.

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