MARKETERS SPEND BIG ON FALLON ACCOUNT WIN SPREE SNAGS $45 MILLION-PLUS IN BUSINESS

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MINNEAPOLIS- Fallon McElligott is on a roll, increasing billings by more than $45 million in the past three months.

The latest win came last week when Towson, Md.-based Black & Decker Corp. named the agency to handle the estimated $10 million to $15 million North American Power Tools Group account. Leo Burnett USA, Chicago, was the previous agency.

Melville, N.Y.-based Nikon started the run May 3 by awarding Fallon its $10 million multimedia account previously at Ammirati & Puris, New York.

Then on July 15, Knoxville, Tenn.-based Philips Consumer Electronics gave the agency the creative portion of its reported $25 million to $30 million Magnavox account, previously at D'Arcy Masius Benton & Bowles, New York.

The new-business streak has boosted agency billings by at least 21.5% to $260 million.

"For the last couple of years, we've been working on enhancing our agency's position in the marketplace," said Steve Sjoblad, managing director of the 211-employee agency. "And it seems to be coming to fruition in 1994."

The client additions have spurred "across-the-board" hiring, said Mr. Sjoblad, and still more are needed to handle new business and work on the agency's year-old effort to add integrated marketing disciplines to the list of services it offers.

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