The cola giants still spend the most on
sponsorships, but brewer Anheuser-Busch InBev
is closing in thanks to its mega NFL deal, according to a new
report by IEG, a sponsorship, research and consulting firm owned by
E.J. Schultz is the News Editor for Ad Age, overseeing breaking news and daily coverage. He also contributes reporting on the beverage, automotive and sports marketing industries. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics.