Marketing News Briefs: Pepsi Launches Pepsi Max in Canada

Golin Harris Wins Bayer PR; Omnicom Buys Interbrand

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WASHINGTON-Unocal Corp., its California subsidiary and their agency, Leo Burnett Co., Chicago, have agreed not to continue to make unsubstantiated claims for higher octane gasolines. That agreement was announced Dec. 30 by the Federal Trade Commission, which had charged the trio with advertising Unocal's 89 and 92 octane gasolines as superior to lower octane counterparts. The FTC rarely goes after an agency but said Burnett knew or should have known the claims were false or lacked substantiation. The campaign aired in 1991. Besides promising not to make the same mistakes again, Unocal and its Union Oil subsidiary must also mail credit card customers in five states a notice saying most cars don't need higher octane gas.

Lap 2 for Japanese car '94 price hikes

TORRANCE, Calif.-Toyota last week raised U.S. prices on 1994 models a second time, joining Mazda and Suzuki on the list of Japanese double-dippers. Toyota Motor Sales USA hiked stickers an average of $297, or 1.8%, on Toyota cars and trucks, Automotive News reported. The hike brings Toyota's model-year-to-date boost to $898. The company also added an average of $921, or 2.4%, to the prices of Lexus sedans. For Lexus, last week's hike adds up to a $3,130 rise this model year. Also, Nissan Motor Corp. USA raised Quest prices $550 Dec. 23 to cover the cost of making a driver airbag standard. Nissan also raised the price the 1994 300ZX, which now has a passenger airbag. Prices are up an average of $2,174, or 6%.

Pepsi pours midcalorie cola for Canada

TORONTO-Pepsi-Cola Canada Beverages this month will introduce nationally Pepsi Max, a midcalorie cola sweetened with a mix of sugar and aspartame. Unlike the Pepsi Max marketed internationally as a diet cola, the new Canadian Pepsi Max has about 60 calories. It might be introduced later in the U.S. Ads starting Jan. 27 will tout the new soft drink as "The best of both worlds," having "All the taste. A third of the calories" of regular sugared Pepsi. J. Walter Thompson Co. is Pepsi-Cola Canada's agency. TV buying is handled by McKim Media Group.

Hearst thinks Yellow (Pages) for new year

NEW YORK-The company that gave birth to yellow journalism may soon be publishing Yellow Pages-literally. Hearst Corp. is believed to be interested in trying its hand at Yellow Pages publishing, most likely in markets where it now publishes newspapers. It is not known whether Hearst will enter the market through acquisitions or launches. Asked whether an announcement would be made soon, a Hearst spokesman on Dec. 30 replied, "Not this year."

`New Yorker' may subscribe to Berlin Wright

NEW YORK-Berlin, Wright & Cameron is believed to have the inside track in The New Yorker's agency review, though there is a chance the account will be taken in-house because it is expected to have low billings next year. More than 40 agencies have contacted the weekly magazine since its recent split with Goodby, Berlin & Silverstein, San Francisco. A decision is expected later this month.

Coke polar bears shoosh to Lillehammer

ATLANTA-Coca-Cola Co. this week breaks two new 30-second commercials featuring its popular computer-animated polar bears. The Olympics-theme TV spots-one showing a bear ski-jumping and in the other riding the luge-will break initially in international markets including Norway, host country for the Winter Olympics. The luge spot will break in U.S. movie theaters this month, before both spots begin running in February on CBS' telecast of the Winter Olympics. Creative Artists Agency, Beverly Hills, Calif., created the spots.

Intel claws Advanced Micro in copycat case

SANTA CLARA, Calif.-Leading microprocessor marketer Intel Corp. has scored a legal victory in its long-running battle 33

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against clonemaker Advanced Micro Devices. The 9th U.S. Circuit Court of Appeals in San Francisco ruled last week that Intel can pursue efforts in federal court to halt Advanced Micro's use of Intel's copyrighted technology in Advanced Micro's copycat chips. Intel also can try to collect $600 million in damages from its rival. "Obviously, we're very, very happy with the decision," said a spokesman for Intel. Advanced Micro, saying it can continue to ship chips, will seek a rehearing.

Jackson's promoter sues, claiming tour de farce

LOS ANGELES-The promoter of Michael Jackson's canceled "Dangerous" world concert tour last week filed a $20 million fraud and breach-of-contract suit against the pop star in Los Angeles Superior Court. Marcel Avram, the owner of Munich-based Mama Concerts, is seeking to recoup money lost when Mr. Jackson abandoned his tour to seek treatment for an addiction to prescription painkillers. The suit says Mr. Jackson defrauded the promoter by concealing his addiction and the as-yet-unpublicized police investigation of child molestation charges. Pepsi-Cola International, sponsor of the "Dangerous" tour, isn't involved in the suit.

ABC Radio tunes in 1st syndicated urban show

NEW YORK-ABC Radio Networks this week will start airing what it calls the first nationally syndicated urban morning program, the "Tom Joyner Morning Show." The daily, 5-hour show is hosted by Mr. Joyner, an African American radio personality, and features a mix of music, sports and celebrity interviews. ABC said the show will make its debut on 29 stations in markets including Los Angeles, Chicago and Washington.

Golin/Harris swallows Bayer's PR account

NEW YORK-In the midst of a quiet ad agency review for its $65 million Bayer analgesics and cold products accounts, Sterling Winthrop has shuffled public relations agencies. Golin/Harris Communications, Chicago, will handle PR for Bayer, winning the account from Manning, Selvage & Lee, New York. N W Ayer currently handles advertising for the brand, which is suffering from an increasingly cutthroat market.

Fishman surfaces as new `Spy' master

NEW YORK-Spy is expected to be sold soon to Steve Fishman, publisher of Crimebeat, said executives close to the negotiations. Mr. Fishman is buying the once-sizzling humor title from Jean Pigozzi and Charles Saatchi, who acquired a majority stake in 1991. Spy has cooled considerably in recent years and Mr. Fishman is said to be the only serious buyer to emerge.

Little Caesars hatches new pizza promo

DETROIT-Little Caesars Pizza last week launched a national TV and radio campaign to promote its "Pizza! Pizza! Bonus" promotion, which allows customers to purchase a third 10-inch pizza for $1 when they buy two medium pizzas for $8.98. The spots show company founder and Chairman Michael Ilitch driving past a truck full of chickens crying, "Buck, buck, buck." The ads raise the question: Who thought of the promotion first, the chickens or Mr. Ilitch? Cliff Freeman & Partners, New York, handles.

Seabourn touts `Conde Nast Traveler' top honor

SAN FRANCISCO-Seabourn Cruise Line in February will break a $2 million print campaign built around Seabourn being named the world's best cruise line by the readers of Conde Nast Traveler. The ads, created in-house, use the theme "At last something on which the world can agree."


John "Jack" Kraft, 52, to exec VP-chief administrative officer, a new post at Young & Rubicam Inc., New York. Mr. Kraft, a financial authority with strong managerial skills, is expected to help synthesize Y&R's recently revamped reporting structure and streamline the company's lines of business. He was vice chairman-chief operating officer of Leo Burnett Co., Chicago, but retired abruptly from that post in May 1992.

Jerry Roberts, 51, was named to a new senior post at BBDO Worldwide, New York, involving international operations and management, and reporting directly to Chairman-CEO Allen Rosenshine. Mr. Roberts is a former general manager of Ogilvy & Mather's European operations.

Robert Skoller and Jim Morrissey to senior VP-deputy creative directors, new posts at Grey Advertising, New York, from senior VP-group creative directors.

Rick Ender, senior VP-deputy creative director, McCann-Erickson Worldwide, New York, has resigned from that post to start his own, Atlanta-based ad agency.

John Russo to president of McKinney & Silver, Raleigh, N.C., succeeding Bob Doherty, who becomes chairman, a post formerly held by agency founder Charles McKinney. Mr. Russo remains creative director.


Russia bans foreign currency: On Saturday, Russian stores banned use of the U.S. dollar as currency. Russia's Central Bank ordered the ban, citing national pride as a motive. Stores will continue to accept rubles and credit cards, which few Russian consumers possess. The new regulation could bring higher prices, but some store officials say the ban will not affect consumers.

Yeltsin replaces broadcast head: President Boris Yeltsin named Alexander Yakovlev to lead a new government agency overseeing state TV and radio company Ostankino. He replaces Vyacheslav Bragin, who reportedly lost his job supervising Ostankino after the parliamentary victory of ultranationalist Vladimir Zhirinovsky, who saturated the Ostankino's airwaves before December's elections. As Mikhail Gorbachev's ideology chief, Mr. Yakovlev permitted the media to report on once-taboo subjects.

Star TV invests in India: Star TV has bought a 49.9% stake in Asia Today , owner of Hindi channel Zee TV. Zee broadcasts to 25% of all Indian TV households and 38 Asia-Pacific countries. Under the agreement, Zee's programming and advertising will remain under current management in Bombay. Star TV's share of prime-time India viewership will approach 50% from the purchase. Separately, India's government-run TV Doordarshan raised its commercial limit for serials to 90 seconds from 60 seconds to dissuade advertisers from moving their budgets to Star.

IBT may run ads: Israel's ministers of communications and justice are preparing a Knesset referendum, to be submitted within the next few weeks, that would facilitate commercial advertising on state-run broadcasts. The proposal follows a study recommending the depoliticization of the Israel Broadcasting Authority's Israel Television.

Agency founders, Scali in court: Thomas Rempen, Gerd Simon and Helmut Schmitz-founders of Hildmann, Simon, Rempen & Schmitz/SMS, D?sseldorf-are suing Scali McCabe Sloves for payment for the 36.6% stake Scali bought in HSR&S. The first hearing is scheduled for Jan. 12 in a local D?sseldorf court. Scali officials could't be reached.

Spain limits store hours: For the first time, the Spanish Cabinet passed a provisional decree law permitting Spain's 17 regional governments to limit retailers' store hours as protection for small stores unable to compete with longer hours of larger competitors. Under the new rules, stores must be allowed to operate 72 hours between Monday and Saturday and at least eight Sundays per year, but further opening hours can be prohibited.

National Australia invites pitch: Sydney's National Australia Bank Group is hearing pitches for its $5 million regional direct marketing and advertising business in Asia from Batey; Saatchi & Saatchi; and Dentsu, Young & Rubicam, all Hong Kong. A decision date is undetermined.

ACCOUNT ACTION: Metropolitan Foods' $7 million Erasco soups account to incumbent FCB, Hamburg, after a pitch against Wilkens Ayer. .|.|. Blaupunkt-Werke Hildesheim's $6 million audio account to Young & Rubicam, Frankfurt, from Michael Conrad & Leo Burnett. .|.|. Chrysler's Asian regional Jeep account, billing $4 million in Japan and $1 million in Taiwan, to Bozell Worldwide from Saatchi & Saatchi Advertising after a consolidation of its North American business. Its U.S. agency CME KHBB, Southfield, Mich., was recently absorbed by Bozell.



Helene Curtis Industries to DDB Needham Worldwide, Chicago, from Saatchi & Saatchi Advertising, New York, for its estimated $80 million U.S. account for the Finesse, Salon Selectives and Vibrance haircare brands and Degree antiperspirant/deodorant. International assignments also are expected.Service Merchandise Co. is talking to a number of agencies about handling its estimated $15 million account, currently at Ingalls, Quinn & Johnson, Boston.

Phillips-Van Heusen Corp. and Lintas, New York, have terminated their relationship for the men's apparel marketer's account.

Seagram Corp. to Ogilvy & Mather Worldwide, New York, from DDB Needham Worldwide for its estimated $20 million to $30 million worldwide Martell cognac account.

London Fog Industries is conducting a review after the Richmond, Va.-based Martin Agency resigned the outerwear marketer's $2 million account.Eye Care Centers of America to the Richards Group, Dallas, for creative, and Advanswers, St. Louis, for media, both from Ogilvy & Mather, Chicago, for its estimated $10 million account.Micrografx to Suissa/Miller, Santa Monica, Calif., from Joiner Rowland Serio Koeppel, Dallas, for the business software marketer's $5 million account.Tastykake kept Weightman Inc., Philadelphia, as agency for its $1 million to $3 million account following a review.

Perrier Group of America to Waring & LaRosa, New York, for its new $1 million to $2 million account for Deer Park spring water.Knott's Camp Snoopy to Bozell, Minneapolis, from the Edison Group, for the $1 million to $2 million account for the Mall of America's amusement park.K-Bob's USA to Strascina & Partners, Albuquerque, N.M., from Strategic Promotions, Dallas, for the 50-unit steakhouse chain's $1 million account.Remington Products Co. to Grey Advertising, New York, to handle the home haircare appliance line it recently acquired from Clairol.Paramount Pictures Corp. to in-house agency 5555 Communications, Hollywood, Calif., from Ogilvy & Mather, Los Angeles, for media planning and print and outdoor media buying for its feature film and home video divisions.

USA Direct to Grey Advertising, New York, for the infomercial producer's network broadcast media planning and buying account.Marriott's Grand Hotel to the Zimmerman Agency, Tallahassee, Fla., from Fitzgerald & Co., Atlanta, for the Point Clear, Ala., hotel's $600,000 account. Also to Zimmerman: first agency for Marco Island and the Everglades Convention & Visitors Bureau; Lettuce Souprise You, from Bressler & Loftis, Atlanta, for the restaurant chain's consumer account; Space Coast Tourism Office from Geiger & Associates, Tallahassee, for public relations and broadcast promotions; and project work for Tallahassee Memorial Regional Medical Center.Shared Resource Exchange to MCCommunications, Dallas, from Adler & Associates, for the telecommunications hardware marketer's $250,000 account. Bagir International to Cadwell Davis Partners, New York, as the Israeli men's apparel marketer's first U.S. agency.

La Jolla Beach & Tennis Club and Sea Lodge to Robinson, Yesawich & Pepperdine, Orlando, from Oxford & Drozda, San Diego.


Home Shopping Network and Tele-Communications Inc. agreed to form Home Shopping Network International to develop TV retailing markets overseas. Michael McMullen, president of HSN's international division, will head the joint venture.Spur was acquired by Morris Communications Corp., the publisher of Gray's Sporting Journal. Every-other-monthly Spur is aimed at thoroughbred horse enthusiasts.

Lawrence W. Oliver to associate publisher, a new post at Broadcasting & Cable, New York, from advertising director.

Daniel Ambrose, publisher of Child, New York, added the title of VP at parent The New York Times Co. Women's Magazines.


Omnicom Group, New York, has acquired Interbrand Group, a London-based brand consultancy, and will merge it in January 1995 with Omnicom-owned Schechter Group, a corporate identity and design company, forming Schechter-Interbrand.Milk Industry Foundation will launch a new $55 million 15-month education campaign in July aimed at stemming recent consumption declines. Bozell, New York, handles.Clearly Canadian Beverage will try to combat slipping sales by introducing two products this year. The first will be Clearly Tea, a lightly carbonated ready-to-drink ice tea, followed by Clearly 2, a 2-calorie version of its New Age flavored waters.

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