Marlboro lighting up major promotion

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From the people who brought you the Marlboro Adventure Team and the Marlboro Country Store comes...well, something. Philip Morris Cos. won't say what its new promotion will be, but sources said the company will launch a new major continuity promotion for Marlboro in October magazines. Tobacco distributors said they have not yet been told about the promotion. Leo Burnett USA, Chicago, handles Marlboro.

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