Mars Worldwide chooses MediaVest Canada for Effem Foods

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TORONTO--Mars Worldwide has consolidated media planning and buying for its Effem Foods division into MediaVest Canada, part of the Starcom MediaVest Group, the media holding company for Bcom3 Group, effective Jan. 1.

The appointment follows a four-way pitch including Omnicom Group's Optimum Media Direction, Grey's Media Buying Services and Bates Zenith, which previously held the media buying business only. Neither the budget or the name of the incumbent on media planning were disclosed.

Effem foods division houses all Mars petcare, confectionery and food brands.

Copyright October 2000, Crain Communications Inc.

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