Martha Stewart in Kmart ads

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Kmart Corp. on Feb. 27 breaks a $10 million campaign via Campbell-Mithun-Esty, Minneapolis, for its Martha Stewart Everyday bed and bath collection. The campaign includes one 60- and one 30-second TV spots, two magazine spreads in April editions of women's books and a Kmart Sunday circular with a 73 million circulation on March 2.

Copyright February 1997, Crain Communications Inc.

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