Martha Stewart unveils furniture

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Martha Stewart Living Omnimedia is expanding its relationship with mass-market retailer Kmart Corp., Troy, Mich., via a new line of garden furniture and accessories. Martha Stewart Everyday Garden will be available exclusively at Kmart stores. The debut is being supported by a TV and print campaign. New York-based MSLO and Working Class handled creative for the 30-second spot. Kmart agency Campbell Mithun Esty, Minneapolis, handles media buying.

Copyright January 1999, Crain Communications Inc.

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