MassMutual conducts review

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MassMutual Financial Group, Springfield, Mass., has for months been quietly conducting an internal review for its $15 million corporate advertising account. Interpublic Group of Cos.' Lowe Lintas & Partners and Messner Vetere Berger McNamee Schmetterer/Euro RSCG, both New York, as well as Mullen, Wenham, Mass., are vying with incumbent Bozell, New York, a True North Communications unit, for the creative and media assignment. True North's TN Media, New York, currently handles media.

Copyright February 2001, Crain Communications Inc.

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