MasterCard prepares $80M creative review

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MasterCard International is seeking credentials from at least five agencies for its $80 million creative account. Morgan Anderson & Co., New York, is believed to be handling the review, said to include D'Arcy Masius Benton & Bowles, McCann-Erickson Worldwide, Grey Advertising, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, all New York, and GSD&M, Austin, Texas.

Copyright April 1997, Crain Communications Inc.

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