MasterCard sponsors holiday shopping sites

Published on .

MasterCard International will pay an undisclosed sum to be the exclusive credit-card sponsor of two sites that officially go live Oct. 1, and The sites--owned by ad sales rep network WinStar Interactive, New York-- will offer savings from online retailers through the MasterCard Exclusives program. TV, print and online ads will promote the sites via MasterCard's "Priceless" campaign from McCann-Erickson Worldwide, New York.

Copyright September 1999, Crain Communications Inc.

Most Popular
In this article: