MatchLogic and Harris Black launch joint service

Published on .

Digital targeting and tracking company MatchLogic and market researcher Harris Black International announced May 5 LandscapE, a new joint service to provide real-time data for advertisers.

MatchLogic customers using LandscapE will be able to see how particular users respond to various ad creative and adapt creative to appeal to a specific target audience.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: