MatchLogic introduces online campaign management software

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Ad serving and tracking company MatchLogic is planning a fourth-quarter launch of its new media and advertising planning solution (MAPS) software, designed to further integrate planning for online ad campaigns, automation of ad buys and results tabulation in an easy-to-use graphical interface. MAPS is designed to aid multiple ad buys across different Web sites. Users can use MAPS even if they use a separate third-party vendor for ad serving.

Copyright August 1999, Crain Communications Inc.

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