Max Factor in New Year's promo

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Procter & Gamble Cosmetics' Max Factor will launch a new makeup collection in October pegged to the end of the millennium. The Premiere 2K Collection will be backed by print and a sweepstakes promotion that will give away a New Year's Eve party. Print ads in October magazines, from Leo Burnett USA, Chicago, will feature actress Denise Richards as spokeswoman. Spending was not disclosed.

Copyright August 1999, Crain Communications Inc.

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